Kickstarter is a brilliant platform for people just like you and i to turn our dreams into reality. In the past, one would face immense resistance in the beginning portion of a new business when it comes to money. Traditionally, one would have to seek funding from numerous sources even before launching a business. And even with funding, creators face a tough time building their brands from the ground up due to the lack of marketing testing and acceptance.
With Kickstarter, you don’t only get funding for your product, you get a whole bunch of people that approve your product, even before it has been made, thus, negating the large burden of market testing.
Products achieve some form of international recognition and trust. Crucial to all forms of business.
In recognition of this, we’re about to launch a very exciting plan for products funded with Kickstarter.
The Asian market is a behemoth. Huge, but due to language issues, many creators have issues climbing over this barrier of entry.
We aim to be the spearhead for these creators to penetrate the Asian market, beginning with Singapore and Korea.
Who are we?
SOOZIP is the largest designers’ association in Korea, with over 2500 of registered designers whose area of art works vary from fashion, jewelry and accessory items and even to furniture. SOOZIP works with these young entrepreneurs, nurturing them to further their success with substantial guidance and support.
With 13 retail boutiques all over Korea, SOOZIP is also located at the 3 major departmental stores such as HYUNDAI, SHINSEGAE and LOTTE. They have also collaborated with large Korean organizations like Maeil Business Newspaper and NAVER for various campaigns. SOOZIP organizes 150 events per year in Korea, each lasting at least a week long.
SOOZIP expanded their operations into Singapore in 2013. Through their retail store and events, they provide endless opportunities for designers to enhance and share their brand and craftsmanship to the public. Their events are held at prime locations, attracting up to 20-30 thousand tourists and visitors weekly.
Having successfully launched and completed 4 Kickstarter Campaigns, raising more than $200,000 since 2015, the team has the experience on how Kickstarter functions. They have collaborated with numerous other Kickstarter-enabled brands and also have served as a Kickstarter advocate in Singapore, where they are based.
Phase 1: Singapore & Korea
- Concept Retail Stores
- Events & Exhibitions
Phase 2: Expansion into Thailand, Indonesia, Japan, Hong Kong
Replicating SOOZIP’s business model with Retail stores and Events at prime locations, we will launch the first Funded-With-Kickstarter Products Event on the 15th of August in Orchard Central, Singapore.
The Flagship Retail Store in Singapore will open its doors on the 3rd of September 2016, at the same location, Orchard Central.
Orchard Central mall situated in the heart of Orchard Road, the main shopping district in Singapore and draws in thousands of tourists and locals everyday. Uniqlo’s Flagship store is set to open in the next few months, which will draw even more traffic.
Since Singapore is an English Speaking country, creators will not have issues with language. Korea isn’t an English Speaking country and therefore each and every brand on board will be localised (language conversions) to make sure they sell. Product training will be given to staff as well.
The main highlight event will take place in early December and will be around a 10-day stretch in Singapore and to Korea right after. We encourage creators to fly down to take part. Lodging will be provided in both Singapore and Korea.
We’re aiming to build a community of friends, not just business partners.
*point to note: The largest number of asian backers on Kickstarter come from Singapore.
Brands On Board
Current list as of 20/07/16
The list is growing everyday, should you be keen to learn more, we’d love to get in touch.
Email us at email@example.com
Updates on progress will be posted on this blog, so stay tuned.